Investment Sectors
First
Real Estate Funds
In line with the Kingdom’s urban development goals, Asbar Financial Capital develops and manages efficient private real estate funds that deliver attractive returns—grounded in thorough market analysis and integrated strategies that support growth and sustainability.
Second
The healthcare sector
The healthcare sector in the Kingdom is undergoing rapid development in line with Vision 2030, driven by growing demand for healthcare services, increased public and private spending on healthcare infrastructure, advancements in medical technology, and a heightened focus on quality of life.
Asbar’s Role in the Healthcare Sector
Financing the establishment and operation of hospitals, medical centers, and specialized clinics.
Financing the acquisition of modern medical equipment and healthcare technologies.
Investing in pharmaceutical companies, biotechnology, and healthcare services.
Participating in public-private partnership (PPP) projects for the construction and operation of healthcare facilities.
Launching Health REITs (Real Estate Investment Trusts) that invest in properties leased to healthcare providers.
Third
The Education Sector
Education is a fundamental pillar of economic growth and human development and is a central focus within the National Transformation Programs—especially amid rising demand for quality education and the rapid digital transformation of teaching methods.
Asbar’s Role in the Education Sector
Financing the establishment and operation of private schools and universities through various financing structures.
Investing in educational infrastructure, including complexes, student housing, and training centers.
Supporting digital education companies (EdTech) and online learning platforms.
Entering into academic partnerships to develop professional and educational programs that enhance market readiness.
Fourth
The Sports Sector
The sports sector in Saudi Arabia is witnessing exceptional growth, driven by Vision 2030, which aims to diversify the national economy by supporting non-oil sectors. Sports have emerged as one of the strategic pillars, benefiting from the Kingdom’s hosting of major international events such as:
FIFA World Cup 2034
AFC Asian Cup 2027
Formula 1
Tennis, golf, boxing championships, and others
In addition, initiatives by the Ministry of Sports and the General Entertainment Authority are reinforcing the Kingdom’s position as a global sports destination.
This transformation is strongly supported by the government through:
Privatization of sports clubs
Provision of investment and financing incentives
Promotion of local and international investment
Asbar’s Role in the Sports Sector
Asbar plans to launch specialized investment funds targeting
Privatization of sports clubs
Development of sports infrastructure
Investment in sponsorship and advertising
Sports medicine and rehabilitation
Key Areas of Sports Investment
Club Investment
Establishing and developing sports clubs to benefit from sponsorship revenue, advertising, and the growing community demand for these services.
Equity Investment
With the Kingdom moving toward listing clubs on the financial markets, Asbar Financial Capital plans to establish funds to invest in these clubs—aligning with major initiatives by the Public Investment Fund (PIF), Aramco, and NEOM.
Sponsorship and Advertising
Asbar Financial Capital invests in sports sponsorship and advertising and serves as a trusted intermediary between clubs and investors to ensure returns and maximize impact.
Fifth
Entertainment and Tourism Sector
The Kingdom places significant emphasis on the entertainment and tourism sector as a pillar of quality of life and national development. Major projects have been launched under the National Transformation Program with the aim to:
Develop tourist destinations and integrated entertainment cities
Encourage the private sector to invest in and operate these projects
Increase entertainment-related spending from 2% to 6%
Asbar’s Role in the Entertainment and Tourism Sector
Asbar Financial Capital invests in sustainable entertainment and tourism projects that are driven by the belief in the sector’s potential to enhance quality of life and attract capital from both domestic and international sources.
Sixth
The Technology Sector
Investment in the technology sector has become one of the most attractive forms of modern investment, distinguished by rapid growth, broad impact, and the potential to drive profound economic and social transformations. This is driven by several key factors, including:
Rapid growth and high returns
Increasing demand for digital solutions
Ease of global scalability
Continuous innovation and renewal
Government and regulatory support
Diverse investment domains (such as artificial intelligence, cybersecurity, fintech, digital health, e-learning, and the metaverse)
Asbar’s Role in the Technology Sector
Establishing investment funds targeting early-stage and growth-stage technology startups.
Supporting digital transformation in traditional sectors through innovative tech solutions.
Investing in AI, FinTech, and EdTech companies and projects.
Partnering with public and private entities to support digital infrastructure.
Financing digital transformation and emerging technology projects aligned with Vision 2030.
